logo

Logo

Logo Guidelines

The logo is a core representation of our brand identity. To ensure brand consistency and recognition, adhere to the following guidelines when using the logo across different platforms and media:

Primary Logo Usage

• The primary logo should always be the first choice for representing the brand.
• It must remain unaltered, preserving its proportions, colors, and elements.
• Use the primary logo on all official communications, digital platforms, and printed materials.

Clear Space

• Maintain sufficient space around the logo to ensure visibility and avoid visual clutter.
• The minimum clear space is equal to the height of the "X" in the logo, where "X" represents the height of the primary text element within the logo.

Minimum Size

• For legibility, the logo must not be scaled below:
  • Digital: 24 pixels in height.
  • Print: 1 inch in height.
• Digital: 24 pixels in height.
• Print: 1 inch in height.

Color Guidelines

• Use only the approved brand colors for the logo.
• Never apply gradients, patterns, or unapproved color variations to the logo.

To protect the integrity of the brand, avoid the following:

File Formats

• Always use high-quality vector formats (e.g., SVG, AI, or EPS) for scalability and clarity.
• For digital applications, use PNG or JPEG formats with a transparent or appropriate background.

Improper Usage

1. Distortion: Never stretch, compress, or rotate the logo.
2. Color Changes: Do not apply unapproved colors to the logo.
3. Opacity: Avoid making the logo semi-transparent or overlaying it on complex patterns.
4. Element Rearrangement: Never separate or rearrange the components of the logo.
5. Unapproved Effects: Avoid shadows, outlines, or other effects that alter the logo's appearance.