Consistent typography reinforces the brand identity and ensures a cohesive visual appearance across all mediums. Please follow these guidelines to maintain font consistency:
Primary Font Usage
The primary font should be used in all official communications and marketing materials.
The approved primary font for the brand is [Font Name].
Ensure proper tracking and leading to maintain readability.
Secondary Font Usage
The secondary font can be used for accents, subtitles, and informal communications.
The approved secondary font is [Secondary Font Name].
Avoid using secondary fonts for body text or main titles.
Font Restrictions
Do not substitute the approved fonts with unapproved alternatives.
Avoid using decorative or script fonts in professional communications.
Ensure font colors adhere to the approved brand color palette for readability and consistency.
Font Sizing and Hierarchy
Use consistent font sizes for headers, subheaders, and body text.
Maintain a clear hierarchy by using larger sizes for headings and smaller sizes for body text.
Ensure legibility by maintaining a minimum font size of 12px for body text in digital formats.